How to best market your product will depend largely on what your product is, and how far along you are in having a 'minimum viable product' (MVP: https://en.wikipedia.org/wiki/Minimum_viable_product). For instance, word of mouth advertising at your college may be the best route, but below is a ge...
Unfortunately all the numbers are off. Content builds on itself in an accumulative fashion. Much of it is unquantifiable, but the success comes as breakthrough success after building your authority over time (atleast 18 months of consistent publishing content.) Those 1000 monthly visitors shoul...
What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...
I've set up a number of online courses, and also supported other business owners in their online course creation and hosting. This is a huge topic with a number of variables. You may decide to host your course on your own Wordpress platform, in which case you'll need: - a website (if you don't a...
Yes! In fact, when working with my startup clients, I regard the blog as the backbone of an inbound marketing strategy and a must-have for businesses looking to accelerate growth. Here's what having a blog can do for you: - Attract the right kind of prospective clients through targeted posts that...
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Sounds delicious. I LOVE ice coffee. My advice is to definitely generate buzz on social media as well as a series of YouTube videos of every day people using the unit and enjoying the iced coffee. Some ideas: 1. Join a coffee lovers group on Facebook and LinkedIn. More importantly, an iced coff...
Happy New Year (2020) ! Do Feel (Perfectly) Free to Contact Me ; for a (Legally-Compliant) Facility Optimization (and Ethical Corporate Promotion) Strategy. Sincerely , Professor Obi
Great question. Hi! My name is Humberto Valle, I'm an MBA growth strategist coach with years and exceptional experience. Your dilemma is not necessarily pricing, Airbnb might be a good place to belong but also consider that your ideal companies won't necessarily be looking for a nightly deal. E...
With two decades of business experience, until a couple years ago I thought it was "just as easy to sell a high ticket item as a low ticket item." However, I've had the realization that it is actually "easier to sell a high ticket item rather than a low ticket item." This has lead me to a bette...