Hey Slava! I actually have a ton of experience with this. For the last year myself and my partners have built out Rocketlaunch (www.rocketlaunch.co) to a growth agency focused on marketing and sales for Startups. We work on core items internally and outsource when possible. My caveat on outsou...
Here’s what you could do using Linkedin: 1. Find and create a list of target prospects: There are 550 million LinkedIn users. With LinkedIn Sales Navigator, you can create a list of target people who *fit the right criteria* of prospects that might buy your bathroom product. You can filter b...
I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they ne...
Common issues are: * Sending the wrong message to a specific target group * The product/service is too complicated or not appealing enough * The reputation is not there - case studies, testimonials and actual reviews More expensive products and services need a solid portfolio of existing custom...
The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...
You have a lot of options to market to boomers and seniors. That age group is facebook's fastest growing segment. Build ads that target that age group and think about having a facebook page to supplement your efforts there. Older people search just like the rest of us as well, so build an adwor...
For two sided marketplaces, I recommend having strategies for the following areas: 1) Strategies for solving the chicken-and-egg problem in the beginning, as many multi-sided marketplaces fail to gain traction due to this problem. Buyers need sellers in order to show interest; sellers need buyer...
When it comes to unique strategies, you should think way outside the box and not be afraid of "risk." Working with other local small businesses can help with cross-promotion, but sometimes that's not enough. Here are some examples I just thought of off the top of my head: 1) Get in touch with ...
I would go for the direct client contact-approach for several reasons: - It sounds like you are still searching for exact client requirements. You will get those from talking to the clients directly. - You are not sure, whether your clients are enough tech-savvy that redd-it makes sense. This p...
I imagine that most recommendations for physical therapist comes from a Dr. I had an injury on my shoulder and he gave me a suggested PT to go to for help. That would be one place to go offline to see how you get to be a qualified supplier to an orthopedists. One creative approach to this might b...