I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they ne...
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...
Common issues are: * Sending the wrong message to a specific target group * The product/service is too complicated or not appealing enough * The reputation is not there - case studies, testimonials and actual reviews More expensive products and services need a solid portfolio of existing custom...
The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...
Multilevel Marketing (MLM) is also referred to as referral marketing or a pyramid marketing structure. When you work with an MLM, you have two options to receive commissions. The first is similar to an affiliate marketer, where you sell the company's products (or services) to others, receiving ...
You have a lot of options to market to boomers and seniors. That age group is facebook's fastest growing segment. Build ads that target that age group and think about having a facebook page to supplement your efforts there. Older people search just like the rest of us as well, so build an adwor...
Take a look at Moz and RJMetrics. If you are a sizeable company, RJMetrics is a great option.
Most universities have online courses these days. Some are even free. Also there are online course providers that host courses for people. Most of those are by experts in their field. Try places like, Udemy, Skillshare, Coursera, etc. All the best.
Hello Hamza, When it comes to online education, I personally love the Udemy platform. I've been using it for many years and have enrolled in some really fantastic marketing courses. There are a lot to choose from and every few months all of the courses site-wide go on sale for approximately $10 -...
Perhaps, rather than focusing on acquiring new customers in new areas, you ought to evaluate first what additional services your existing clientele pays (or might pay) others to perform. If they come to you for writing but then go searching for something else, then perhaps you could efficiently ...