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My very first job out of college (a loooooooong time ago). Was working in a boutique marketing and public relations firm. They hired me to do just that, get new clients and develop the business so that we were the agency of record or on "retainers". It's funny how many firms don't want an in h...

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Luckily, municipalities, community groups, and chambers of commerce are all very visible, easily located targets. The businesses who also want to sponsor a deployment are harder to target, so I'll set them aside for this discussion. Chambers of Commerce can be approached individually, but there...

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As your question is complex, and requires data to target new companies, here are 3 strategies which could give you start in targeting: Here are 3 concrete strategies: Strategy 1: If you have first/last name, City, zip code, street, phone, then you can create a CSV list and upload the data to Fa...

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Hi This is a good question. I think that the best use of your old email list depends on "how" you got the emails + "why" people gave them to you (at the time). Examples: did they buy a product? Sign up to a newsletter? Contact you? Based on "how"/"why" you got the emails, you can then reach ou...

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Have a look at chambers of commerce in the countries you want to export to especially those based near you and ask them for help. A fair few trade missions are now virtual.

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Quora to show subject matter expertise and 'nurture' your relationship with cold leads to generate more educated and eager signups. We did an episode on Quora marketing: (https://anchor.fm/marketing-automation/episodes/A-Quick-Intro-To-Quora-Marketing---General-Strategy-e1vlpr/a-a4noru) https...

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Sale and promote luxury services can be done effectively but you must understand the marketplace properly. Advertising for luxury brands tends to focus on, well, luxury. Whether you are storyboarding a TV spot or building out an ad group in Google Ads, your target audience needs to feel as though...

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To reduce your bounce rate, you need to make sure that the messages you send are short and simple. If the message is too long or too complicated, it will not be received by your customers. Also when writing a blog post, try to keep it short and catchy because shorter posts tend to get more attent...

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You can only solve a big problem that changes the world if you solve a problem that is deeply personal to you. Two great examples and why they worked: Roy Raymond was a sad pervert. He'd buy bras and panties at the department store and all the clerks thought their thoughts about him. Roy felt...

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