First of all promote on search engines and social media. Start a blog and write at least 2 articles a week about the problems, how your product is solving them etc. Use tools such as http://ifttt.com to automatically post content from your blog to all the social media profiles of your business....
Definitely don't just look locally. There is a much, much larger global market. When you recruit, pay at least 3 people to do a trial task. Give them a fixed amount of time (eg 3 hours) and compare the results. Don't let people who interview well confuse you between people who produce great work.
(1) Paying for clicks you would have had anyway. Many people know precisely which site they're looking for in advance. Googling the site and then clicking that paid AdWords link is simply our lazy way of getting where we were already going. And there are cheaper ways of providing visitors with...
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"Is content marketing the right direction for our ecommerce business?" Yes. It takes a lot time and work, but it can be worth every minute. It's a method of utilizing SEO: letting Google drive searchers to your website when they search for phrases related to your business. Movoto wrote a great...
#1 Go to LinkedIn. Find a bunch of group owners / managers for LinkedIn groups that are large and relevant. Talk to them. #2 Next identify important bloggers. Websites with high Alexa rankings, perhaps, and which cover entrepreneurship. Ask them about dropping a mention with a link. Also as...
Conducting a digital marketing audit in 2024 to grow your business involves several key steps: 1. **Define Goals**: Understand what you aim to achieve with your digital marketing efforts, whether it's increasing website traffic, improving conversion rates, or boosting brand awareness. 2. **Revi...
Getting B2B clients organically involves building relationships, establishing your expertise, and providing value to your target audience. Here are some steps to consider when looking to acquire B2B clients organically: 1. Identify Your Target Market: Clearly define your target market and unders...
You can sell online using different platforms, You can use eBay, Amazon, Etsy, or create your own website and sell products on your website. Actually, there are a lot of ways to sell products online and I will advise you to start selling on amazon.
Who do you have the better relationship with? If you know the marketing director, then by all means go for it directly. If you go through the agency, just make sure they have buy in and will be a champion of the idea. If not, then they may not be able to push it through anyway.