So the real issue isn't whether a marketing person should come from sales - it's whether the marketing person understands that their job is to actually help sell things. My definition of marketing is "profitably solving customer problems" so - baked in there - is understanding the customer and ge...
If there are any general similarities or common ground between the two target markets you can accomplish this goal with a single blog using target market-specific keywords and category names. I have a client who is in the home improvement industry, installing replacement roofs, siding, windows, d...
There are many forums and places where Amazon sellers congregate online, if you can find where these audiences congregate then this could be a way to approach them. If you have found niches is there any reason you wouldn't want to develop an online presence yourself? Platforms such as Amazon, e...
1. Select Advertising Platform. 2. Define your Goals. 3. Research your Target Audience. 4. Do ALOT of Research. 5. Have a Pros & Cons Lists. 6. Get a group of people you can trust/rely on to comment their TRUTHFUL thoughts about your Advertisement. 7. Have a unique, fantastic, never been seen rel...
Your question is very general. I'd suggest you locate people in Clarify which seem to provide useful advice + book calls with several of them. How you approach Marketing depends on many factors. Whether you're an introvert or extrovert, to me, is the most important starting point, because if y...
Start today. Do small spends every day. Test. Test. Test. Keep what works (produces profit).
I've helped several businesses do this. 1) Differentiate yourself - make your portal highly compelling for small-to-medium businesses. 2) Give it for free to businesses that are recognizable and will allow you to feature a testimonial from them. This will build credibility. I like to go after...
Pardot is the easiest to learn and then execute. Will take your team the least amount of time to provide managed email marketing & automation services to your client. Naturally you'll want to bill fixed rates.
I've led Marketing as VP/Marketing or CMO for multiple firms and have been tasked with gaining paid subscriber. Some of the best advice I've found comes from a great book called "Traction" by Gabriel Weinberg and Justin Mares. The entire book is dedicated to answering your question in detail - an...
I specialize in handling digital marketing with small businesses in Toronto. Most of the small business owners have a limited budget and they are overwhelmed by the fact as to how they can compete with the bigger players out there. The solution is to use a combination of inbound & paid marketing...