Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
I struggled when i first made my account but found out if i used a hashtag that i created or tagged a brand/logo or the area in the photo that would draw more people into wanting to follow my account try not to put to much hashtags though because then it looks like your trying to hard, pre-mote ...
In order to even attempt to answer your question and a person would need a deep understanding of your business, the services/products offered, your business model, and maybe most importantly your market. And in my opinion discovering a powerful and effective USP can be one of the most valuable a...
Value based pricing is neither about being cheap, nor about the kind of product/service. The value potential of $3.99 will depend upon the quality of output that the product/service provides, irrespective of the categories mentioned by you. Ideal way should be to benchmark your product/service co...
Hello! Thank you for reaching out to us here, I launched a consulting business almost 10 years ago to leverage my Masters in Strategy and experience with several successful startups. I merged business coaching with marketing and for the past 9 years have been helping small-large organizations glo...
I'm glad you described your market a bit. I have not seen a retainer model work in this space, but that's not saying you can't succeed with it. YOU are the expert, so I would not leave it to clients to choose what they want. If you do, you'll get clients who say, "Yeah, I hired them to make me ...
Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. ...
You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with...
Quickest way to drive traffic is either Google Adwords (SEM) or Facebook Ads, however, with a limited budget you can't guarantee sales (you will be paying per click). This is also a great place to test different copy, images, or audiences to see what works best for your website. A great way to ...
I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...