Questions

As a new entrepreneur I have created Hair Care product but now need assistance in its marketing

For some context, I’ve just launched a personalized hair care guide for women and set up an eCommerce store for it. I’ve done everything on my own, from product creation to building the store, and started reaching out to influencers to help promote it. They liked the guide, but when I offered a profit-sharing model instead of upfront payments, many declined or didn’t respond. Now, I’m looking for some guidance, potential funding support, or even a partnership to bring this project to life. If someone here is interested, I’d be happy to share the guide for a closer look, and if you find it worthwhile, I’d greatly appreciate assistance in marketing and scaling this. Any advice or support would mean a lot!

1answers

Well done!

You now realize that it is not the idea alone that matters. Too many would-be entrepreneurs miss this understanding. Marketing is an art when done correctly. It must be rooted in the 4Ps as we say, but it MUST be uniquely inspired by the goods and/or services that need to be "Crossing the Chasm" as Geffrey Moore so clearly pointed out many moons ago in his landmark book, now in its 3rd Edition.

If this is your first venture into the startup space, I probably cannot be of much help. But if you have tried other adventures or worked for more than a year in someone else's startup, then I would be a great resource. And the first 30-minute call is free!

Put together a list of three (and only three) burning questions and book a time with me using this link:

https://clarity.fm/ski/30mins4free

^ski


Answered 14 days ago

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