I have been told to use longer more descriptive url's for product pages, but these pages do not seem to rank well. I have tried a few shorter url's which seem to rank better. eg; Black 3/4 leggings - High waist tights v Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit I have about 35 product pages, with half not seeming to rank at all, so looking for ways to improve this.
If I need to choose between,
Black 3/4 leggings - High waist tights
and
Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit
I'll name my URL,
buymystuff.com/black-3-4-leggings-high-waist-tights
and in the title, I'd write "Black 3/4 Leggings - High Waist Tights" and the description of the product (and also on the meta description) I'd have, "Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit"
And do go to Google Keyword Planner to check what are the most searched keywords for the product above in your country. You create a Google Adwords without a credit card, watch this tutorial, https://www.youtube.com/watch?v=6n8PWPDf4kk&t=26s
Hope this helps.
Answered 7 years ago
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