I have built an application that captures informal learning of users. As we all know traditional resumes can only include formal learning and in the current era, more than 90% of what we learn is informal in nature. Every job has prerequisites. Every job also has specific skills and skill levels that would be a bonus. A one-line description on a resume or an “endorsement” from their closest friends on LinkedIn shouldn’t be what makes one candidate appear more “qualified” than the next. Our application allows candidates to prove their skills and skill level by showcasing what they are capable of through their research and what they’ve actually done. This is powerful, tangible evidence for determining if an applicant is qualified. I want to start with engineering students as initial users for my product. Is it better to reach out to students or colleges? I cannot afford buying facebook ads.
You can do this organically + reaching target customers will be slow. You can do this by speaking to local college Marketing groups. Many engineering students attend these talks. Contact Marketing Deans at colleges to work out details.
A better way is to either use Facebook Ads or Traffic Oxygen (which allows creating audiences across many networks, including Facebook + many others).
Facebook Ads are very cheap.
If your budget can't support this, likely your project as many bigger problems.
You can also start a Kickstarter project.
You'll find out very quickly if people are interested, via Kickstarter comments + funding... or lack of funding...
Answered 7 years ago
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