Declining advertising sales have been a big issue but my sales have dropped as well and that should not be happening.
Half the people on Clarity, including myself, can do that.
The real question is: who understands your business and your marketplace?
What level are you at? How many employees do you have, what gross revenue target do you have, is your marketplace expanding or contracting?
The usual thing, though, is lack of focus on revenue-generating activities. I'll give you that one as professional courtesy.
People do everything they can to appear "busy" in order to avoid selling.
Are you and your people focused on getting and closing orders? I'll bet if I surveyed what they're doing, a lot of their time is eaten up with grunt work that makes them look busy but doesn't lead to sales and money in the door.
After that, I'd look into positioning.
Answered 8 years ago
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