Looking to learn about how to target individual people with relevant ads based upon email addresses. I have a list of email addresses of roughly 1000 people from a specific list of companies in the US. I curated the list through scraping public websites (ie they did not opt into anything). It looks like I could target them with Google Customer Match or Facebooks tool. However, not sure if it violates terms since they didnt opt into anything. I also see that I might be able to target to specific people using tools like LiveIntent, LiveRamp, or Datalogix. Looking to chat with someone to see how I could use these tools, and what the execution looks like...ie pay per email address or if I need to sign up with a platform.
It does violate the TOS for most social sites and PPC advertisers.
Additionally, you're not doing your end customers any favors because you are selling them access to crap contacts who are not necessarily interested in their product.
Don't do it. Build your own targeted list of 1000 legitimately.
-Shaun
Answered 9 years ago
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