Instagram is my JAM-- it's a powerful platform in and of itself- understanding instagram places with be paramount to your success-- depending on the demographic of your audience you can really dial into competitors to build brand awareness... While working and in close connection with with brands such as @TVROPT, @CharlieByMZ, and Uniqlo... these brands heavily use influencer marketing. (for an amazing article on this concept https://blog.kissmetrics.com/guide-to-influencer-targeting/ ) You don't have to pay an arm and a leg for influencers-- and influencer don't have to have industry clout.. they could be the trendsetters of high school etc-- and their are ways of finding these local people on instagram.

Let me know if you have any further questions after reading that article! :D