Answer by Mike Magolnick: Im part of startup trying to launch a medical device in the veterinary market. We're trying to sort out our GTM strategy and need someone to talk to.

Questions

Im part of startup trying to launch a medical device in the veterinary market. We're trying to sort out our GTM strategy and need someone to talk to.

Mike Magolnick CEO, Social, Digital, Critical Marketing, Strategy

Do you have the product developed? Do you have a test group? Veterinary advisory board?

Unfortunately your GTM strategy will be all about niche market acceptance and the only way to get that is by testing the product in a real market environment and getting buy-in from real professionals that will act as product ambassadors.

What stage are you?

Answered 11 years ago

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Questions

Im part of startup trying to launch a medical device in the veterinary market. We're trying to sort out our GTM strategy and need someone to talk to.

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