Questions

Conference is in December of 2015 so we are a year out to launch the conference. Will be held in Washington, D.C.

In addition to the great advice that Trishul has shared, I’d like to add that your event is also a business. As someone who produces my own live events (sponsorshipbootcamp.com) and speaks at the events of other promoters (author101university.com, movepeopletoaction.com, etc)... one of the biggest mistakes I see is people not treating it like a business. I would…

1. Create a business plan.
2. Get bids early for event planner, A/V, etc
3. Define the target market
4. Who do you want to speak and, more importantly, what is their reach/ability to help you promote the event and fill the event/room block.
5. Will you have sponsors? If so, how many and what type? Sponsors are a great way to cover a large portion of your expenses while also delivering an immense amount of value and ROI to your sponsors.

Let me know if I can ever be of service to you or your team!


Answered 10 years ago

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