First - I'm inclined to agree with Darin.

I've been marketing to MDs for over 17 years and have had some incredible successes and some major disappointments regarding my approach.

To help you with your marketing plans might I suggest:

1. You get more specific about your "avatar" (i.e. prototypical ideal client). How old are they? What type of medical practice? Why are they retiring? etc.

2. You get clear on what your product / service does for them. Since you didn't give any details I'm not sure what your offer is... If you would be willing to share that perhaps I (and others) might be of more assistance.

Give me a call to discuss - I'm happy to share what's worked for me over the years and what I currently recommend.

And best of luck to you!