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Aaron Ross is the #1 best-selling author of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com (the “Sales Bible of Silicon Valley”)... & the sequel, "From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue."

Aaron worked at Salesforce.com, where he created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com’s revenues by $100 million. Aaron graduated from Stanford University.

He lives in Edinburgh, UK with his wife and 9 children.