Hi! I'm Ericka Rodriguez, founder and CEO of Axiology, a pioneering plastic-free beauty company. Over the past ten years, I've transformed Axiology from a kitchen experiment into a recognized leader in sustainable beauty, featured in Forbes, Elle, Vogue and honored as a nominee in the Allure Readers Choice Awards.

The beauty industry generates 120 billion units of packaging waste annually. At Axiology, we’ve revolutionized makeup with products that are 100% recyclable, compostable, and biodegradable, like our hero product, Balmies. Our plastic-free makeup innovations utilize FSC-certified paper and recycled paper trash from a women's cooperative in Bali.

Our commitment to sustainability and bootstrapped, creative problem-solving has not only reduced environmental impact but also captured the attention of major retailers such as Sephora, Ulta, Free People, and Urban Outfitters. From initial pitches to store roll-outs, I’ve navigated every aspect of the complex landscape of mass retail, ensuring our products stand out.

With my decade of experience in the sustainable beauty industry, I understand what retailers and customers demand. I can guide you in sourcing sustainable materials, finding the right manufacturers, and developing products that resonate with today’s eco-conscious consumers.

Starting Axiology from scratch and as a very hands-on founder, I’ve also mastered every aspect of the business, from email and social media marketing to crafting organized briefs for designers and photographers. Let me help you navigate the challenges of mass retail and digital marketing, so you can achieve your goals and drive success.

Reach out to me for a consultation and let's make your brand one of the best!