A startup's work is never done — and that's a huge problem.

In reasonable parts of life, which startups clearly aren't, your workday starts and ends. You're told to do a job, you do it, and get paid on Friday. The correlation between your work, your progress, and your income is incredibly well understood.

But we don't have reasonable jobs, do we?

In our world, no matter how many times we cross a finish line, it's like we're instantly at the start of the next race, over and over and over. The moment we close a funding round, we're already out raising the next one. The moment we get a single paying customer, we need 100 more. Rinse, repeat.

How do you win a race that never ends?

The "Arrival Fallacy"

The problem starts when we actually believ...